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Why You Should Have Your Web Site Built by a Professional Web Site Design Company

by Luke Dubay

We hear it all the time..."My brother (son, grandma, uncle, etc.) knows how to build web sites and they do it for cheap! Why would I have a professional build my web site?" The sad truth is that eventually the majority of these companies wish they would have started with a professional web design company.

It's too much work for a non-professional web design company
As time goes on, these companies who have a "cheap" web designer come to us because their designer has one of the following symptoms:

• No time
• Went out of business
• Not available
• Sick and tired of making updates

And all while the company is not getting the results they had hoped for.

It is easy for us to understand why a company would shudder when thinking about hiring a professional web design company: affordability.

In this article we point out some of the things to take into consideration when you have a web site professionally built.

Benefits of a professionally designed web site
Some benefits of having a web site built by a professional organization are:

• They have the technical expertise
• You can focus more on your business
• Being found on the search engines
• Clean crisp professional design
• Easy to use and easy to navigate
• Increasing traffic to the site
• Future growth and expandability

The time and money are better spent on dealing with a professional in the field that knows these areas. Those in business know that time is money. Do the math! You are here to find out how to build your business. Your neighbor down the block does this in his spare time...who would you want to do business with?

Web design professionals know all the in's and out's
There are many areas to be considered when thinking of getting an online presence:

• Goals of the site
• Usability
• Professional, clean, crisp design
• Future expandability
• Who is going to keep it updated
• The information you should we have on your web site
• How your web site will be found on the internet

These are just a few areas that are analyzed when you decide to work with a professional web design company. Some areas are obviously more important than others. The company's goals for the web site have much to do with the priority of each of the areas.

This is what we as professionals are trained to do: enable business owners to focus more on their business, and let us focus on doing what we do (building your online presence)
For example, I wouldn't even think about designing and building my own cabinets. Considering the time it would take me to build a cabinet myself, it would be a better business decision to hire a professional carpenter or cabinet supplier to build my cabinets, so I can focus on my core business. Likewise, you have a core business model which you should be focusing on so that your business grows.

Let the pros do their work, so you can focus yours.

You are reading this article to get an education about possibly making a business decision in the future. Your neighbor down the street does this in his spare time (and their work on your business web site will show it)...Who do you want to: do business with?, work with to showcase your professional image?
When you work with professionals, you get professional results and the peace of mind that it is doing what it is supposed to do.

Having an online presence is not enough. Your web site should be optimized for the search engines. Google, Yahoo and MSN, are just a few of the search engines the professionals work with. Professional web designers have industry knowledge that help your web site rank higher and be more useful to customers. Your web site should be easy to read and to navigate. The layout should be attractive and the text should be readable.

Future growth and expandability
One characteristic that professional web design companies focus on is the future expandability of the web site. This is very important when looking at the overall design. There are many packages available that will help you build a web site, but when the support for that package goes away or they go out of business, all the money that you invested into your web site is gone with the package. The professionals use industry standard coding practices so their code can be easily understood. This translates into a higher value web site that is faster to expand and grow, saving you and your business time and money.

When you invest in a professional web design company to build your online presence, what you are paying for is their experience in the field. However, the professionals aren't for everyone, at least in the beginning. Eventually those businesses who wish to get a web site professionally made, but don't want to spend the money, will fall into one of the following categories:

1. They will go out of business, or
2. They will end up paying a professional to build their web site

What we as professionals have seen
In our experience, the businesses that don't invest in a professional web site eventually wish they had invested in a web design company. Considering all the important factors listed above, it is highly recommended to look closely at the benefit of working with a web design professional.

The task of building a web site and having it work for your business is too time intensive for non-professionals and the business simply won't get the results they had hoped for without spending much time and effort learning the techniques that work well for businesses on the internet.

Conclusion
In conclusion, your job is to build your business which takes both time and energy. Save both and let professional web design companies use their time and energy to help build your business the right way.